The Plain English movement, now more than three decades old, promotes simple, straightforward writing in government, military and business documents. Its principles are quite simple — be clear, be brief and avoid technical jargon. The author of Plain English at Work put it like this: “Just write the way you talk.” It sounds obvious, but […]
Month: January 2015
Ghostwriting
Presidents hire ghostwriters to string together the words and ideas of their speeches, articles and books. But did you know that executives and leaders from many industries and backgrounds commonly use ghostwriting too? Not everyone has the time or the patience to write, but the content-hungry world demands an endless stream of blog posts, tweets, letters, Board papers […]
Book Review: Resonate: Present Visual Stories That Transform Audiences
Nancy Duarte doesn’t hate Powerpoint. She just hates what some of us do with it. Her book, Resonate, is designed to break us out of “read along with me” mentality prevalent in many informational and factual presentations today. You know the kind – each slide has a title and three or more bullets that the […]