Month: January 2015

Writing to connect, not impress

The Plain English movement, now more than three decades old, promotes simple, straightforward writing in government, military and business documents. Its principles are quite simple — be clear, be brief and avoid technical jargon. The author of Plain English at Work put it like this: “Just write the way you talk.” It sounds obvious, but […]


Presidents hire ghostwriters to string together the words and ideas of their speeches, articles and books. But did you know that executives and leaders from many industries and backgrounds commonly use ghostwriting too? Not everyone has the time or the patience to write, but the content-hungry world demands an endless stream of blog posts, tweets, letters, Board papers […]