Author: Lynn Lipinski

How to write persuasive content

When most people think of persuasive writing, they think of essays in school. However, persuasive writing is a skill that can be used in many different areas of your life. In this blog post, we’ll discuss how to write persuasive content for your website or blog. We’ll cover the basics of what makes good influential […]

10 great, free tools for creating content

Free tools are a lifesaver for busy professionals and small business owners. They can help you get the most out of your online marketing efforts while keeping costs low. In this roundup, we’ve collected ten of our favorite web-based graphic and content creation tools that are free to use. Check them out! Canva makes […]

Revive business writing with 4 story elements

Storytelling techniques employed by writers of fiction and screenplays can be used to make business writing more lively and readable. Including the building blocks of good stories in your blogs and news releases can revive your writing and bring the human element to the forefront. Good stories have four key elements: an account of events, overarching meaning, interesting people, […]

Passive voice is okay

Business writers have been told to remove passive voice in their writing so often that I think we forget just how useful it can be. To me, passive voice in business writing is more of a necessary evil than something that must be banished at all costs. First, let’s be clear what passive voice is. In […]

Viking Lessons in Resilience

Have you had a devastating setback in your business or career? Take a lesson in resilience from Viking warrior Eirik the Red, who engineered one of the grandest comebacks of all time in the late 900s. The History Channel’s captivating drama series “Vikings” has piqued my interest in the Norse people, and no story has […]

Glean Business Insights from Social Media

Blogs, customer reviews, tweets and Facebook status updates are voluminous and noisy, full of cat gifs and One Direction fandom. But buried in that is powerful information about your business and trends in your industry. So how do you gather it? Social media’s deepest value stems from your efforts to engage directly with your customers, identify early […]

Writing to connect, not impress

The Plain English movement, now more than three decades old, promotes simple, straightforward writing in government, military and business documents. Its principles are quite simple — be clear, be brief and avoid technical jargon. The author of Plain English at Work put it like this: “Just write the way you talk.” It sounds obvious, but […]